What Does a BBB Rating Mean?

While you may not be familiar with what a BBB rating is, it is closely connected to any retail store or other establishment you’ve shopped at. BBB is an acronym for the Better Business Bureau, an independent government organization that has sought to uphold certain standards for businesses of all types and sizes across the country for well over a century. What does BBB rating mean in the grand scheme of things? Simply put, it is the score the organization gives businesses based on a wide range of criteria government officials assess throughout the life of the business in question.

Understanding this score and how it relates to businesses and their interactions with customers like yourself can help you choose the right businesses to work with, so you know you’re always getting the best service in return for your hard-earned cash.

Score Criteria

In order to obtain a thorough grasp of what BBB reviews really mean, you need to know the criteria that are used to formulate the overall score you see. Typically, these factors will relate to the company’s interactions with customers, rather than the products or services it sells. For example, some of the main factors considered when formulating ratings include:

  • The number of complaints lodged against a business within a certain period of time
  • How the business addresses these complaints and if it does so in a timely manner
  • The amount of time a business has been open to the public
  • Advertising practices and overall transparency when it comes to public relations

Each of these factors are converted into either positive or negative points throughout the evaluation process and then paired with points based on public feedback in order to produce BBB scores. Some of these factors tend to be weighed more than others while creating the score. For example, the handling of complaints tends to affect a score more heavily than having a short business life.

This difference in weighting is because the purpose of the factors is to determine how trustworthy the business is and how much customers can trust the company to keep its word based on previous performance records. Therefore, past complaints about advertising fraud involving bait-and-switch issues or unresolved customer complaints over poor service or products are going to be considered much more heavily than the short business life of a company that’s only recently opened its doors to the public. 

The Top of the Grading Scale

Much like a report card, the score a business receives from the BBB can say a lot about the business’s trustworthiness and performance. Scores between 97 and 100 are considered A+ scores, and tend to be given to companies that exhibit nothing but transparency and utmost care for customers. These scores are more than a little difficult to obtain for the modern business, so finding a company that can proudly display this information should be one of your top priorities if you really want to ensure you’re making a good investment.

Benefits of Working With an A+ Business

The main benefit you’ll get out of working with a business with a proud A+ BBB rating is confidence. Because unbiased officials and past customers have thoroughly evaluated the company’s practices and found it as trustworthy as possible, you can rest assured knowing you’re going to get the promised services when you hand over your hard-earned income. You don’t run a risk of getting ripped off or otherwise tricked out of your money.

When it comes to car repair, this confidence can mean the difference between the ideal experience and a nightmare. A good rating means you’ll be working with a business with a past of using good, reliable parts and even better staff members to work on your car. However, working with a service station that exhibits a poor score could leave you reasonably worried about the service you’re receiving, and may even mean you’re getting less for your money in the long run.

At Sun Devil Auto, we’re proud to say we’re among this former group. We’ve been looking after the best interests of each one of our customers for decades, and it shows with our A+ BBB rating, which has remained standing since 1993. 

Dedicated Service Professionals

Our A+ score highlights Sun Devil Auto as one of the most trustworthy service centers in the country, and for good reason. We use only top-quality parts and equipment to ensure all work is done right--the first time, with a guarantee, and we only perform services that are necessary and approved by our customers first. At the end of the day, our desire is to get you back on the road. This is apparent by the speed and accuracy of the service received by our customers every day.

With over 20 years of Better Business Bureau accreditation on our side, we can genuinely promise you the best service available and ensure you’re getting exactly what you pay for when you choose us as your car service professionals.