What Does a BBB Rating Mean?

Sun Devil Auto Expert, published on 12/07/2015

If you’ve patronized many retail or service establishments in your community, the chances are that you’ve heard of BBB ratings. These scores are determined by the Better Business Bureau (BBB), a 100+ year-old, nonprofit organization that promotes consumer confidence by evaluating businesses and how they operate. Ratings are based on a variety of factors, including a business’ general practices as well as customer feedback, with the ultimate goal of fostering trust and transparency in the community.

Frequent customers of Sun Devil Auto are familiar with the quality of our services, but you don’t need to take our word for it. As of October 2015, we’re proud to boast an A+ rating from the BBB, a mark of our ongoing commitment to outstanding auto care and customer service. Find out just what that means for you and your car.

Making the Grade

The Better Business Bureau takes a variety of factors into account when grading an organization. Each category is weighted differently, with greater value being placed on elements such as the resolution of complaints and the type of business in question. Earning a high mark requires the following traits:

  • A low number of complaints relative to the size of the establishment
  • Complaints received are consistently resolved efficiently and effectively
  • Truthful advertising and transparency in business practices
  • Company has been engaged in business for several years

Points are deducted or added based on the overall performance as measured by information that the BBB can compile, including feedback provided by the public. When you see a business with the elusive A+ rating, it means that they have earned between 97 and 100 points on the BBB’s grading scale - certainly no small feat in today’s competitive marketplace.

What Does a BBB Rating Mean to You?

A high mark from the Bureau is one of the first signs of a reputable business. It’s instant reassurance that an organization sticks to its claims and takes care of its customers. Those are the principles that drive us at Sun Devil Auto: integrity, honest service, and customer satisfaction. We’ve been in business since 1978, and BBB accredited since 1993, and our focus has never wavered.

Read more about us to find out what we offer and why we’re one of the most trusted names in auto repair throughout the Phoenix metropolitan area. Our goal is delivering dealer-quality service at a great price every day so every driver can enjoy exceptional confidence on the road.